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On the Nose, your drinking companion. Always knows what you’ll like.

A drinks companion for cocktails, wine, beer and spirits. It learns your taste, then tells you whether you’ll like something you’ve never tried.

Join early accessSee how it works

Coming to iPhone and Android.

01 · Learns

Every drink is a clue.

Tell it how a drink landed. It breaks that drink into flavors and moves your palate to match. Loved it, those flavors rise. Didn’t, they fall.

You logged

Buffalo Trace

Bourbon · neat

It tastes

  • Vanilla
  • Caramel
  • Oak
  • Baking spice

Your palate moves

  • Sweet
  • Woody
  • Spicy
  • Bitter

Recent drinks count for more than ones from a year ago.

Start with what’s in your glass.

  1. Log

    Log a drink

    A few taps to note what you had and whether you liked it. It takes seconds, and every log makes the next answer sharper.

  2. Taste

    Do a tasting

    When you want to slow down, a guided tasting walks you through the glass one step at a time, in plain language, so you notice more and remember it later.

Log

What are you drinking?

Buffalo TraceBourbon

How did it land?

The only required question.

Not my thingFine, but noSolid, no complaintsReally good, I'd have it againPhenomenal

Nose

What stood out?

VanillaToasted oakOrange peelCinnamonLeatherHoney

Just meet it. Judgment starts on the next sip.

02 · Knows

Your palate
has a name.

Pick two flavors. On the Nose will tell you who you are at the bar.

13 families
110 flavors

You’re

The Butterscotch Barrel

You lean sweet and woody.

See it in the app

Sweet and woody, you say. Your drinks get the last word.

Log what you actually drink and the picture fills in: what you reach for, what you steer around, how you like a drink built. Your taste is allowed to change its mind.

My palate in the app: the palate is named The Butterscotch Barrel, with the line “You lean sweet and woody” and a passport page beside it.The same page further down: a constellation of flavor leans, and four sliders for how you like a drink built, from light to full and short to long.
The Drinks card from the app: “You reach for bourbon.” A shelf of drawn bottles above a bar showing spirits, cocktails, beer, wine and zero-proof.
The Stats card from the app: flavors found, drinks logged and tastings, with a note on the month’s new flavors.The Awards card from the app: a row of enamel pins, with badges and milestones counted beneath.

03 · Answers

Take your palate
everywhere.

One palate, put to work wherever a drink decision shows up.

  1. Menu

    Scan a menu

    Point your camera at a cocktail list, a wine list or a tap list. On the Nose reads it, weighs every option against your taste, and tells you which one it would order for you, and why.

  2. Bottle

    Scan a bottle

    Standing in front of a shelf or a back bar? Photograph the label and get a straight answer: go for it, skip it, or worth a try, with the reasoning behind it.

My pick

Rioja Reserva

On the nose

Then

Napa Cabernet
Barossa Shiraz

My read

Worth a look. I'd expect you to like it.

Speaks your language

CaramelOakCinnamon

And everywhere else.

  • On tap

    Which one should I order?

    My pick

    Barrel-Aged Stout

    On the nose. You'll love this.

    • Doppelbock
    • Hefeweizen
    • West Coast IPA

  • At home

    What should I open tonight?

    You: Something for a cold night. Not too boozy.

    On the Nose: The Redbreast 12 on your shelf. Sweet, a little oak, gentle on the finish. It’s your kind of quiet.

  • At the bar

    What do I tell the bartender?

    The bartender card from the app: “Something sweet and woody, spirit-forward. Vanilla, oak and caramel up front. Smooth, full-bodied, a long finish.” Below it, spirits: bourbon, rye. Loves: Old Fashioned, Buffalo Trace.

  • Something new

    Where should I go next?

    A Discover card for Irish whiskey: “Your vanilla and honey, gentler on the finish.”

    Close to your palate

    Picked from your palate, by style.

  • With friends

    Which pour won the flight?

    A journal entry for a flight of three pours at The Whisky Room, with the winning pour drawn larger in the middle.

04 · Remembers

Every pour
gets a page.

Each one lands in your journal. A first pour earns its label, and the pages add up to a passport. Nothing to keep up with.

The journal in the app, as a grid of entries: Buffalo Trace with a First Pour bourbon label, Eagle Rare 10, Fortaleza Blanco with a First Pour tequila label, and a flight of three Islay malts.

Passport

19

pages filled

11 stamps · 8 labels

Straight talk

A friend doesn’t say

A friend says “get this one.”

  • No star ratings from strangers.
  • No leaderboards. No streaks.
  • No percentage match scores.

Every glass

One palate.
Not one category.

The smoky mezcal you loved tells it something about the whiskey shelf and the wine list too. Zero-proof counts.

  • Spirits

    ScotchBourbonTequilaGin

  • Beer

  • Cocktails

  • Wine

  • Zero-proof

Pricing

Your palate is free.
For good.

Free

$0

Always

  • Log every drink and every tasting
  • Your palate, passport and awards
  • Discover, ranked for your palate
  • The bartender card
  • 5 scans and 25 chat messages a month

On the Nose Plus

$5.99

a month, or $59.99 a year

Scan
Every bottle and every menu, nothing counted
Ask
Chat as much as you like
Read
Your palate and your week, written for you

Questions

Good questions.

Anything else, a real person answers.

What is On the Nose?

A drinks app for iPhone and Android that learns what you like across cocktails, wine, beer, spirits and zero-proof. Scan a menu or a bottle, or just ask, and it tells you whether you'll like something before you order it, in words rather than scores.

When can I get it?

It's in testing now and coming to iPhone and Android, first in the United States. Join early access and we'll send you an invite.

What does it cost?

On the Nose is free to download. Logging, your journal and your taste profile are free for good. The free plan includes a few menu and bottle scans and chat messages each month. A paid plan with unlimited scans and chat will follow at $5.99 a month or $59.99 a year.

Which phones does it work on?

iPhone and Android. It is launching first in the United States.

Is my journal private?

Yes. No feed, no followers, no ratings to compare with strangers. Photos you attach to your drinks stay on your phone, and photos you scan are read and thrown away, never stored. There are no ads and no third-party tracking.

Read the privacy policy
Can I delete my account?

Any time, from Settings. It is real deletion rather than deactivation, it happens straight away, and you never have to email anyone to ask.

See exactly what is deleted
Does zero-proof count?

It does. Whiskey, cocktails, wine, beer and zero-proof all teach it something about you.

Who made it

Made in Madison, Wisconsin.

On the Nose is designed and built by Ben Hartwig at Hartwig Design Studio, an independent design studio. It grew out of a lot of tasting notes and one strong opinion: a drinks app should talk like a friend.

Palate passport

Sweet
Holder
You
Palate
The Butterscotch Barrel
Leans
Sweet · Woody
Issued
12 OCT 2026
First note
Sweet

Keep your palate.

Sign up for early access. Leave your email and we’ll send your invite.

Which phone gets the invite?

  • Coming soonApp Store
  • Coming soonGoogle Play